Virtual CFO Services
For 7-Figure Allied Health Practices
Take control of your cash, profit, and strategic growth, with expert financial advice tailored to your business.
Virtual CFO Services
For 7-Figure Allied Health Practices
Take control of your cash, profit, and strategic growth, with expert financial advice tailored to your business.
If you’re running a $1M+ allied health practice, you’re probably no longer asking: “Did we make money this month?”
You’re asking:
Where is our money actually going?
What’s driving our profit, or draining it?
Can we afford this next hire, expansion, or upgrade?
Why don’t I have the clarity to make big decisions with confidence?
You have a bookkeeper.
You have an accountant.
But you still feel like you’re flying blind.
Because here’s the truth:
Most financial support is built to track what’s already happened. We help you lead what’s next.
You're growing. Your team depends on you.
Somehow even with strong revenue it never feels like enough.
There’s pressure to keep bookings high.
Cash flow feels tight.
And you carry the weight of knowing: one wrong move could cost you.
You don’t have time to analyse financial reports.
You just want to know what’s happening with your money, and what to do next.
It’s time to stop guessing.
To start making financial power moves like the CEO you are.
More profit. More control. More clarity.
Let’s make that happen.
Client Success Stories
Paula, I can’t thank you enough, this journey has completely transformed my business. When we first met, I had a big vision, but I felt stuck, hitting the same goals over and over with no real breakthrough. I was proud of what I had built, but deep down, I knew I wanted something different.
You got it. You were the first person who truly understood, giving me the space to share my vision and the strategy to make it happen. Eight months later, I’ve gone from consistent $20k-$30k months, a casual team, and one location… to working with top-tier luxury brands, major names in sport and fashion, and now $130k months are the new norm. The best part? I’m not working more, I’m not overwhelmed, I’m excited for what’s next. My team and I are beyond grateful. Thank you, Paula, we wouldn’t be here without you!"
― Emily
Founder Pop Up Plants
Hey Paula!
Just wanted to reach out to say thanks so much. Before working with you I would have had a melt down and been at my 9-5 as crook as, battling through, with a million balls in the air feeling like crap.
The difference we continue to feel in our business (and I in myself) is f*%king amazing; applying all the lessons, going back over them, tweaking things and having the confidence and faith in ourselves and what we have and can have!!
I don’t often give feedback, (it’s something I’m working on getting better at) but really wanted to let you know the difference you make.
So grateful! 💚
― Amy Gregory
Owner of S Gregory Fencing & Rural
We reduced work effort by 85%, and tasks were getting done in just 25% of the time. Can you even imagine?! The time, energy, and resources I’ve freed up have been a complete game-changer.
Before working with Paula, I was stuck, prices were skyrocketing, and I felt like I was just treading water. But with her fresh perspective and strategic approach, everything shifted. Not only am I saving time, but I now have more $$$ in my business, and with the systems we’ve put in place, I know we’re on track for our best year yet. Paula, you’ve changed the way I operate for good, and I couldn’t be more grateful!
― Ben G
Thrive
Here’s What a CFO Will Do for You
We take the financial pressure off your shoulders by giving you a clear plan to increase cash flow, maximise profit, and make smarter business decisions with confidence.
Here’s What a CFO Will Do for You
We take the financial pressure off your shoulders by giving you a clear plan to increase cash flow, maximise profit, and make smarter business decisions with confidence.
What A CFO Can Do For You
Cash Flow Forecasting
Know exactly how much money is coming in and going out each week, so you never have cash flow surprises.
Annual Financial Plan
Get a clear money plan for the year, so you know what to expect and how to stay profitable.
Personalised Financial Dashboard
Track your business performance in one place, so you always know how your finances are tracking.
Smart Money Decisions
Plan ahead for hiring, growth, or big investments, so you know the financial impact before you make a move.
Profit & Pay Strategy
Ensure you get paid regularly while keeping your business financially strong.
Ongoing CFO Support
Have a finance expert on call to help you make the right money moves for our business.
What You Get When You Work With a Virtual CFO
Let’s be real, more spreadsheets, vague reports, or disconnected financial advice won’t help you scale profitably. What you need is a clear plan, strategic support, and a financial expert in your corner who understands your business.
That’s exactly what you get with The CFO Clarity System our proven 4-step framework designed for 7-figure allied health practice owners:
1
Diagnose
We uncover cash flow leaks, profit gaps, and financial blind spots, so you know exactly what’s working and what’s not.
2
Forecast
We build a rolling 12-month cash flow forecast to plan ahead with confidence and align your financial strategy with your growth goals.
2
3
Visualise
You get a personalised dashboard that tracks your business performance, cash flow, and key metrics in one place, for complete clarity.
4
Advise
You receive monthly strategic sessions and access to financial guidance to make smarter decisions in real time.
4
Bottom line: You’re working way too hard to be stressing over money every month.
It’s time to actually feel in control of your numbers, grow your profit, and set your business up to be cash-rich and sustainable.
This is exactly how we make that happen.
The Strategic CFO Partner Program
A 6-month financial advisory experience designed specifically for 7-figure allied health businesses that have outgrown basic bookkeeping and reactive accounting.
You will have a strategic partner in your corner giving you the clarity, structure, and expert guidance to lead financially with confidence.
12-Month Rolling Cash Flow Forecast
Know what’s coming in, what’s going out, and how to plan ahead.
Annual Budget Preparation
Have a structured financial roadmap for the year, so you can stay profitable and on track.
Personalised Financial Dashboard
Track business performance, cash flow, and goals all in one place for complete clarity.
Monthly 1:1 Financial Strategy Sessions
Deep-dive into what’s working, what’s not, and where to optimise.
Ongoing Support
Get expert advice when you need it.
BONUSES:
Financial Visibility Guide
Understand your business finances and learn which reports in Xero actually drive profit and decision-making.
Bookkeeper & Accountant Optimiser ($147 value)
What to look for when hiring, how to manage them, and how to get real value from your financial team.
The CFO Tools & Templates Vault ($897 value)
Plug-and-play calculators and templates to manage cash, plan for growth, and improve financial decisions: Money System, Audit Template, Cash Flow Forecast, Net Worth Calculator, Profit Calculator, Pricing Calculator, ROI Calculator
Revenue Growth Playbook ($97 value)
45 practical, strategic ways to increase revenue in a service-based business—without adding more chaos.
The Pricing for Profit Guide ($67 value)
How to price your services with clarity and confidence—so you stay profitable as you grow.
Access to the CFO Resource Library
Streamlined tools and templates to help you move faster, set up smarter systems, and stay in control.
Let’s Get You Clear on the Numbers That Matter
Let’s Get You Clear on the Numbers That Matter
If you're running a 7-figure allied health practice and you're ready for more clarity, control, and confident financial decisions, this is for you.
You don’t need more reports. You need real strategy, systems, and support from someone who’s helped CEOs, boards, and business owners lead with clarity. That’s exactly what we do inside the Strategic CFO Partner Program.
This is a premium, hands-on experience, so spots are limited.
Is This Right for You?
This is for you if…
You run an allied health practice generating $1M–$10M in annual revenue
You want to scale with more clarity, control, and financial confidence
You’re tired of vague reports and reactive advice
You’re ready to take ownership of your numbers—but want expert support
You want a strategic partner, not another surface-level consultant
It’s not for you if…
You’re just getting started or under $1M in revenue
You’re looking for basic bookkeeping or tax help
You’re not ready to look at your numbers honestly
You want someone to “fix it” without your input
You’re not committed to long-term, sustainable growth
About Me
Paula Day A results-driven Virtual CFO and trusted business advisor with over 20 years of experience helping small and scaling businesses achieve financial clarity, scale operations, and grow profitably.
For nearly two decades, I’ve worked alongside senior leaders, CEOs, and government officials on complex financial and operational challenges, including large-scale infrastructure projects. My CPA certification, combined with a Bachelor’s degree in Business Accounting, equips me with the strategic and financial expertise that growing businesses need to thrive.
What sets me apart is my holistic approach. As a Master NLP Practitioner and Hypnotherapist, I understand the mindset shifts necessary for sustainable success. Beyond the numbers, I’m also a personal stylist and social media expert, helping business owners align their identity, brand, and vision for maximum impact.
My mission is to simplify your finances, help you scale with confidence, and set you up for long-term success. I provide CFO-level support and strategic guidance tailored to businesses like yours, offering insights typically reserved for larger organisations.
If you’re ready to elevate your business, let’s connect and make it happen.
Still Have Questions? Here’s What You Might Be Wondering:
“I already have an accountant do I really need this?”
Yes. Your accountant looks backwards (compliance, tax).
I help you look forward—with strategy, forecasting, and smart decision-making.
This is about clarity, not compliance.
“What if I don’t have time for this right now?”
That’s exactly why you need it.
If you’re scaling without financial visibility, every decision is a risk.
We take the pressure off by setting up systems, insights, and ongoing support so you can make fast, smart moves without overthinking.
“Is this bookkeeping or tax work?”
No.
This is high-level financial strategy.
You’ll still need your bookkeeper and accountant we just bring the leadership and structure they can’t.
“What kind of results can I expect?”
Clients walk away with:
✅ A live cash and profit dashboard
✅ A clear 12-month financial roadmap
✅ Real-time support for key decisions
✅ At least 3 high-impact financial improvements implemented
✅ And most importantly, confidence.
“What kind of results can I expect?”
Clients walk away with:
A cash and profit dashboard
A clear 12-month financial roadmap
Real-time support for key decisions
At least 3 high-impact financial improvements implemented
And most importantly, confidence.
Here’s What Happens Next:
You submit a short application
So we can understand your business, goals, and whether this is the right fit.
We book a 1:1 Profit Clarity Call
We’ll talk through where your business is at, what you’re struggling with, and what support you actually need.
If it’s a match, you’ll get an invite to join the program
If not, I’ll point you in the right direction.
