Virtual CFO Services
Keep More of What You Earn. Take Control of Your Profit and Cash Flow.
You’re making good money, but it feels like it disappears before you see it. I help you stop guessing and start owning your financial future with a clear plan that actually works.
Virtual CFO Services
Keep More of What You Earn. Take Control of Your Profit and Cash Flow.
You’re making good money, but it feels like it disappears before you see it. I help you stop guessing and start owning your financial future with a clear plan that actually works.
When Revenue Grows, So Does Financial Pressure
You have worked hard to build a business you are proud of. Revenue is strong, your team depends on you, and the outside world sees success.
Yet behind the scenes, the numbers often feel heavier than they should.
Cash flow timing still feels unpredictable
Profit slips even when revenue is healthy
Reports create more questions than answers
Every big decision seems to carry the weight of risk
Even with a bookkeeper and an accountant, it can feel like you are still flying blind.
What you really want is peace of mind. To know the cash is safe. To protect profit without constant stress. To grow with structure and foresight instead of second-guessing.
That is the role of a CFO.
Numbers Alone Do Not Drive Growth, Insight Does
Most financial support is designed to look backwards. Bookkeepers and accountants report what already happened. By the time you see it, it is too late to change.
A CFO shifts the perspective forward.
Anticipating cash shortages before they appear
Highlighting the levers that drive profit
Stress-testing decisions so you know the impact before you commit
Instead of reacting to the past, you gain foresight for the future.
This is not about more spreadsheets or vague reports. It is about clarity, confidence, and a clear financial path that makes sense for where your business is going.
Client Success Stories
Paula, I can’t thank you enough, this journey has completely transformed my business. When we first met, I had a big vision, but I felt stuck, hitting the same goals over and over with no real breakthrough. I was proud of what I had built, but deep down, I knew I wanted something different.
You got it. You were the first person who truly understood, giving me the space to share my vision and the strategy to make it happen. Eight months later, I’ve gone from consistent $20k-$30k months, a casual team, and one location… to working with top-tier luxury brands, major names in sport and fashion, and now $130k months are the new norm. The best part? I’m not working more, I’m not overwhelmed, I’m excited for what’s next. My team and I are beyond grateful. Thank you, Paula, we wouldn’t be here without you!"
― Emily
Founder Pop Up Plants
Hey Paula!
Just wanted to reach out to say thanks so much. Before working with you I would have had a melt down and been at my 9-5 as crook as, battling through, with a million balls in the air feeling like crap.
The difference we continue to feel in our business (and I in myself) is f*%king amazing; applying all the lessons, going back over them, tweaking things and having the confidence and faith in ourselves and what we have and can have!!
I don’t often give feedback, (it’s something I’m working on getting better at) but really wanted to let you know the difference you make.
So grateful! 💚
― Amy Gregory
Owner of S Gregory Fencing & Rural
We reduced work effort by 85%, and tasks were getting done in just 25% of the time. Can you even imagine?! The time, energy, and resources I’ve freed up have been a complete game-changer.
Before working with Paula, I was stuck, prices were skyrocketing, and I felt like I was just treading water. But with her fresh perspective and strategic approach, everything shifted. Not only am I saving time, but I now have more $$$ in my business, and with the systems we’ve put in place, I know we’re on track for our best year yet. Paula, you’ve changed the way I operate for good, and I couldn’t be more grateful!
― Ben G
Thrive
Here’s What a CFO Will Do for You
We take the financial pressure off your shoulders by giving you a clear plan to increase cash flow, maximise profit, and make smarter business decisions with confidence.
Here’s What a CFO Will Do for You
We take the financial pressure off your shoulders by giving you a clear plan to increase cash flow, maximise profit, and make smarter business decisions with confidence.
What a CFO Brings Into Your Business
Cash Flow Forecasting
Stay ahead of every inflow and outflow, so financial surprises never derail your operations.
Annual Financial Plan
A clear roadmap for revenue, costs, and growth, keeping your business profitable and prepared.
Pricing and Profitability Strategy
Set pricing structures that protect margins and drive long-term scalability.
Board Reporting and Advisory
Deliver financial clarity and confidence at the leadership level, with structured reports and insight that support major decisions.
Personalised Financial Dashboard
Monitor performance, cash flow, and key drivers of profit in one clear view.
Ongoing CFO Support
Access strategic advice when you need it most, from critical decisions to long-term planning.
What You Get When You Work With a Virtual CFO
Numbers on their own do not give direction. Reports only tell you what already happened. What drives growth is foresight. It means knowing what is coming, where the pressure points are, and how to respond with confidence.
That is what the CFO Clarity Method delivers. A simple, structured process that takes you from financial noise to complete clarity.
1
Diagnose
We uncover cash flow leaks, profit gaps, and financial blind spots, so you know exactly what’s working and what’s not.
2
Forecast
We build a rolling 12-month cash flow forecast to plan ahead with confidence and align your financial strategy with your growth goals.
2
3
Visualise
You get a personalised dashboard that tracks your business performance, cash flow, and key metrics in one place, for complete clarity.
4
Advise
You receive monthly strategic sessions and access to financial guidance to make smarter decisions in real time.
4
Bottom line: You’re working way too hard to be stressing over money every month.
It’s time to actually feel in control of your numbers, grow your profit, and set your business up to be cash-rich and sustainable.
This is exactly how we make that happen.
What Changes When You Have a CFO on Your Side
The real value of a CFO is not another report or another spreadsheet. It is the shift that happens when every financial decision feels clear, considered, and backed by strategy.
When you bring CFO expertise into your business, you:
End the stress of surprise cash flow gaps
Make big decisions with clarity and confidence
Know when and how to expand without risking stability
Keep pricing and margins strong as you scale
Free yourself from financial doubt and overwhelm so you can focus fully on leading
This is about more than keeping up with the numbers. It is about turning your financials into a growth engine, so your business becomes stronger, more profitable, and less dependent on you being across everything.
BONUSES:
Financial Visibility Guide
Understand your business finances and learn which reports in Xero actually drive profit and decision-making.
Bookkeeper & Accountant Optimiser ($147 value)
What to look for when hiring, how to manage them, and how to get real value from your financial team.
The CFO Tools & Templates Vault ($897 value)
Plug-and-play calculators and templates to manage cash, plan for growth, and improve financial decisions: Money System, Audit Template, Cash Flow Forecast, Net Worth Calculator, Profit Calculator, Pricing Calculator, ROI Calculator
Revenue Growth Playbook ($97 value)
45 practical, strategic ways to increase revenue in a service-based business without adding more chaos.
The Pricing for Profit Guide ($67 value)
How to price your services with clarity and confidence so you stay profitable as you grow.
Access to the CFO Resource Library
Streamlined tools and templates to help you move faster, set up smarter systems, and stay in control.
Let’s Get You Clear on the Numbers That Matter
Let’s Get You Clear on the Numbers That Matter
Imagine Leading Without Financial Guesswork
Every major decision backed by clarity. Every growth opportunity stress-tested before you commit. Every report at board level, ready when you need it.
That is what happens when you bring CFO-level strategy into your business.
This is a premium experience for business leaders who are ready to move from financial stress to financial confidence.
Is This the Right Fit for You?
This level of CFO support is designed for established businesses that want more than compliance and reporting. It is for leaders who are ready to run their business with clarity and confidence at every level.
It is right for you if:
Your revenue is growing but your financial clarity has not caught up with your business
You want to make confident, informed decisions about expansion, hiring, or investment
You are tired of reactive reports and want proactive, strategic guidance
You want a trusted financial advisor who can support you and your leadership team with board-level clarity
It is not right for you if:
You are still in the early start-up stage with no established revenue
You only need basic bookkeeping or tax compliance
You are not ready to look at your numbers honestly or make strategic changes
This program is built for leaders who are serious about building a stronger, more profitable business with less financial stress and more financial control.
About Me
Every strong business needs someone in their corner who sees beyond the numbers. Someone who can cut through the noise, simplify the financial picture, and show you the smartest path forward. That is the role Paula has stepped into for over two decades.
With CPA credentials and more than 20 years of financial leadership, Paula has guided CEOs, boards, and business owners through high-stakes decisions on multi-million dollar and billion dollar projects, as well as private companies ready to scale. Her strength is bringing foresight, clarity, and structure into environments where financial decisions carry real weight.
What sets Paula apart is not only the depth of her expertise, but her ability to translate complex financials into clear, actionable insight. She is as comfortable in the boardroom as she is working alongside business owners who want more control, more confidence, and more profit.
Driven by a belief that financial clarity creates freedom, Paula combines technical expertise with a calm, structured approach that allows leaders to move forward with certainty.
Paula’s mission is simple: to remove financial stress from leaders’ shoulders, so they can focus on growing their business and leading with confidence.
Still Have Questions? Here’s What You Might Be Wondering:
“I already have an accountant do I really need this?”
Yes. Your accountant looks backwards (compliance, tax).
I help you look forward with strategy, forecasting, and smart decision-making.
This is about clarity, not compliance.
“What if I don’t have time for this right now?”
That’s exactly why you need it.
If you’re scaling without financial visibility, every decision is a risk.
We take the pressure off by setting up systems, insights, and ongoing support so you can make fast, smart moves without overthinking.
“Is this bookkeeping or tax work?”
No.
This is high-level financial strategy.
You’ll still need your bookkeeper and accountant we just bring the leadership and structure they can’t.
“What kind of results can I expect?”
Clients walk away with:
✅ A live cash and profit dashboard
✅ A clear 12-month financial roadmap
✅ Real-time support for key decisions
✅ At least 3 high-impact financial improvements implemented
✅ And most importantly, confidence.
What Results Can You Expect?
When business owners bring in a CFO, the transformation is clear.
They move from reacting to numbers they do not fully understand to leading with complete confidence. They know what is coming in, what is going out, and how to grow without the constant pressure of cash flow stress.
Clients walk away with:
Predictable cash flow that gives them breathing room and stability.
Profit that is sustainable and not just a good month here and there.
Confidence in every decision whether it is hiring, expansion, or a major investment.
Personal pay and freedom so the business supports their life, not the other way around.
Most importantly, they gain peace of mind. The sense that their business is financially strong today and set up for long-term growth.
What Happens Next
Submit a short application
So I can understand your business, your goals, and whether this service is the right fit.
Book your Profit Clarity Call
We will talk through where your business is at, what you are struggling with, and the financial support that will create the biggest shift.
Get started
If it makes sense for us to work together, we agree on the scope and move forward. If not, I will point you in the right direction.
