Paula Day

Sales v Profit

December 08, 20242 min read

Sales v Profit

There’s a huge difference between running a coaching business with multi-6-figure sales and running one that’s actually profitable.

Sales don’t automatically mean success, and it can be a tough pill to swallow when the money coming in seems to vanish just as quickly.

Here’s the thing... business owners keep falling into this trap.

They think if they just work harder or put in more hours, they’ll finally break through.

And they shy away from really looking at their numbers because it feels overwhelming or even intimidating.

But here’s why this is a problem:

When you stay stuck in these patterns, here’s what happens:

Your business struggles to grow sustainably, and you feel like you’re running on a hamster wheel never getting anywhere fast.

You start questioning if you’ve got what it takes to really “make it” (even though you do…I mean serously look how far you have come).

And you miss out on the freedom and joy you started your business to create, for yourself and your family.

The consequences are real:

Your business becomes reactive instead of strategic, stuck in survival mode.

You carry the stress of never feeling fully in control of your finances.

And on a personal level? You feel drained like the life you’re working so hard for is just out of reach.

But there’s another way.

Success isn’t just about how much you earn; it’s about how much you keep, and what you do with it.

When you focus on building a profitable, sustainable business, everything changes:

You’ll feel confident about your financial decisions, knowing your money is working for you.

You’ll finally break free from the paycheck-to-paycheck cycle, even in your business.

And you’ll be able to show up for the people and goals that matter most, without the constant stress of “how am I going to make this work?”

So next time you find yourself spinning your wheels, pause and ask: Am I building a business that works for me, or am I just working harder for my business?

The answer changes everything. If this resonates, drop a comment or join my business club group below. Let’s turn those multi-6-figures into a business and life you’re proud of too.

Back to Blog

© 2025 CFO Advisory Partners