Your strategic partner for scaling profit and financial clarity
Providing tailored Virtual CFO solutions to help small and scaling businesses streamline finances, boost profits, and build long-term wealth.
Financial Clarity & Stability for Growing Health & Wellness Businesses
You have built a successful health or wellness practice, but as your business grows, so do the financial complexities.
You have moved beyond just yourself, you have a team, or you’re looking to take on full-time employees after relying on contractors. But with that comes big financial decisions:
⟶ Can I afford to hire?
Will I be able to cover salaries and overhead consistently?
⟶ Will cash flow be enough?
With Medicare, private health claims, and payment delays, it feels like money comes in waves, not predictably.
⟶ Am I making the right financial decisions?
Scaling up means bigger risks, more expenses, more financial commitments, and higher stakes.
That’s where I come in.
As a Virtual CFO for health and wellness businesses, I help you make financially sound decisions so you can grow your practice with confidence, without the constant stress, or wondering if there will be enough money to cover everything.
How I Help:
As a Virtual CFO , I provide financial expertise and strategic planning to ensure:
⟶ Cash flow remains stable and predictable, even with claim delays.
⟶ Profitability increases, so you’re not just making money, you’re keeping more of it
⟶ Financial decisions are backed by data, not guesswork.
With the right financial structure in place, you can confidently scale your business, pay your team, and reinvest in growth, all without having to understand it all on your own.
ready to
get started?
ready to
get started?
Hi! I’m Paula Day
A results-driven Virtual CFO and trusted business advisor with over 20 years of experience helping small and scaling businesses achieve financial clarity, scale operations, and grow profitably.
For nearly two decades, I’ve worked alongside senior leaders, CEOs, and government officials on complex financial and operational challenges, including large-scale infrastructure projects. My CPA certification, combined with a Bachelor’s degree in Business Accounting, equips me with the strategic and financial expertise that growing businesses need to thrive.
What sets me apart is my holistic approach. As a Master NLP Practitioner and Hypnotherapist, I understand the mindset shifts necessary for sustainable success.
Beyond the numbers, I’m also a personal stylist and social media expert, helping business owners align their identity, brand, and vision for maximum impact.
My mission is to simplify your finances, help you scale with confidence, and set you up for long-term success.
I provide CFO-level support and strategic guidance tailored to businesses like yours, offering insights typically reserved for larger organisations.
If you’re ready to elevate your business, let’s connect and make it happen.
Testimonials
B.G.
Let me just say, wow! I had no idea what I was in for when I first approached you for help with my business. I was in a bit of a rough patch, with prices skyrocketing and no real solution in sight. I was feeling like I was stuck, just trying to keep up with the day-to-day operations.
But then we started working together and everything changed. You showed me a completely different perspective and helped me to really understand what I was trying to achieve. By taking the biases out of the equation and looking at things from an outside angle, we were able to achieve so much more than I ever thought possible.
The result was a whopping 85% reduction in the actual work effort and the same tasks were being completed in only 25% of the time. I mean, can you even imagine?! The amount of time and resources that I have been able to free up has been incredible.
I am so grateful for your help and for the innovative thinking and shifts that you brought to my business. I truly believe that this experience has changed the way I will approach business from here on out.
Thanks a million, Paula!
E.M.
I can’t thank you enough, it has been a journey and I almost can’t recognise where we are now. I had this big vision when we met, and I was proud of what the team and I had built, but I didn't really want that anymore. I felt a bit lost, and like I was just hitting the same goals over and over never really seeing a way to break through.
You got it though, I mean I feel you were the first person who really got it, and when I say that, you were the calm steady advisor that just allowed me to share and instead of advising against it you went let’s do it.
So right now we are 8 months into working together, and well where I started was very consistent $20k to $30k months, a casual team and one location. To now working with some of the best clients, luxury brands and some of the largest names in sport and fashion too, now $130k months are the norm and I know this is going to expand as we expand the team.
The best part, I am not working more, I am not worried that I don’t know how to manage it and I feel like it’s just the beginning. What can I say the team and I are so happy, thank you so much, would not have got here without you.
a.d.
Just wanted to reach out and say a big thank you for all your help. When I first started working with you, I was struggling doing everything, I knew I needed to bring on team and step back, but I was so unsure if I could afford it longer term. But you came through for me big time!You showed up with the knowledge and experience, and you really care about helping people like me succeed, even if it was painful when I had to use the systems.. You gave me the tools, strategies, and support I needed and I never thought that it would all come together this quickly.
I'm now on my way to my next hire in the team and the big plan to step back and lead, and I couldn't have done it without you.
You're a true game changer, Paula. Thanks again for everything!
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